Every time these asshats start talking about adjusting the ratings to the modern environment being skewing the numbers and completely disregarding the changes in the television environment while Nielsen’s Live metrics stagnate,
Would these cumquats do the same when talking economics and inflation? like MINIMUM WAGE IS GREAT, IT’S A WHOLE 7.25 AN HOUR. WHY, IN 2005, MINIMUM WAGE WAS ONLY 5.15 FEDERALLY, WHY ARE YOU COMPLAINING? DON’T YOU TELL ME ABOUT THE ESTABLISHED ORIGINAL MINIMUM WAGE VALUE OR INFLATION SINCE THEN. That’s IRRELEVANT. That’s SKEWING DA NUMBERZ.
That’s about where the logic is currently at right now.
as you and some others may know, i love talking about the technological and sociological aspects of spn’s ratings. if all you look at is live numbers, of course it’ll look like the early seasons were pulling in better ratings.
when s1-3 were airing, sm wasn’t a thing. streaming didn’t exist.
actually i went and grabbed some numbers from nielsen’s blog
look at all these things that didn’t exist during s1-3.
in fact, i say s9 was my first “live” season, but it was really my first season watching while it was during an active season. i would watch the new episodes on the app the next morning. like literally as soon as the cw app had it available. and then i would do that but also i got tired of waiting and would watch it streaming live (through some… questionably legal sites, i admit) as it aired.
so no s1-3 don’t prove iT wAs So gOoD and now is sO bAd. all it provesis that technology and society changed.
Dingdingding. In the US, the number of people who watch classic live TV anymore is about the same as the number of people who listen to AM/FM radio (Not Pandora or other similar services.) How many people do you know that regularly listen to AM/FM radio these days? And trust me, “I have a few friends who-” is a pretty piss poor example unless you’re basically admitting that you only have a few friends.
DVR usage is at 2/3~ of live. Net on PC is above that. Cell/mobile usage is almost itself, alone, on par with live TV. Tablet, multimedia – we’ll nix out games. But let’s just stack this into proportion copy-pasta style lazylike to make a point.
From this
To this
KEEP IN MIND, that 226 Million STILL INCLUDES SOME AMOUNT OF TST/DVR. Which STILL inflates it above the basic standard of 2005. That’s right, Even including DVR Same-Day viewings (rather than much belated DVR access, listed separately) it’s basically 226 x 3.4 to even scratch a nick into the digital and evolved methods which, like chriss says, *did not exist back then.*
And minding that SPN runs a 3.6-3.8 average share of views digitally, putting it in the top 16-18 shows (depending on who you ask and which point it’s polled), or essentially a global demo of 3.6-3.8 online, averaged out, including balancing out countries with higher and lower viewership to each other (read as: America Is Higher), that means that even globally, SPN’s digital market is… gasp… 3.2ish times higher!
So the TRUE mystery is, how are we retaining a 0.55-0.6 demo ABOVE that? Well, you see Carl, that’s because SPN is strong AF and stronger than it was in the original seasons.
And this is in ZERO WAYS accounting for the fact that… let’s use SPN season 3 as the “last of the glory days” in the heads, which had a 1.2~ average was an average viewership of 2.92 M, while S3’s 0.55 had an average viewership of 1.64M
Now, does that math see a little bit spotty to you? Because 0.55 goes into 1.2, 2.18 times.
So let’s take 1.64 times 2.18 … oh, look. That’s 3.5752.
Which means the 1.2 of 2007 only required 2.98 million viewers, but a 1.2 of today would require 3.5725 million, or .6925 million more, another fifth of its demo. To make the same demo number.
What does this mean? It means there’s more people with TVs, watching even classic TV, to change the demo point value at a base line, while even more-more-more people, aka, well over 3x more people, are actually using digital venues to do it. Aka, more people are watching things in general, but lots of different ways, and most are doing it digitally.
Now the difference is, that 2.18 times? We have far, far, far more than that watching SPN in the digital environment. Despite a hundred thousand new channels and potential divided interest, SPN has inflated precisely on par with the whole of the digital environment from start to finish, while only losing… let’s see.
Let’s illustrate a few more ways so this can be grasped from a few more angles.
2.98 Million viewers for season 3… 1.64 million for season 13. Live, classic TV that is. 2.98 – 1.64 = 1.34
Huh, so that’s a 1.34M less on pure classic TV live. Okay, so let’s see here
Then SPN runs a 0.3~ in +3/7, so that’s, you know… another… how many? 0.55 is 1.6M+ overall. So half of that is another 0.8 on DVR? Gotcha. So we’re at about a 0.6M difference, or 500K~ classic TV viewers less than season 3. (or roughly, the same number that The Outpost has raw, less than actually, and it runs a 0.15 currently. So… 500-600K viewers = 0.15. 0.15(difference)+0.55(SPN current)+0.3(+3)= 1.0 Which means it only takes 0.7+0.3 = 1.0 to get the same number of viewers 1.2 took years ago. Or that 1/5th we’re talking about.)
I’m just curious, while SPN is in the top shows in the world FOR digital calls and it’s sitting at a 3.6+ global demo average, where… exactly… do you think other shows digital calls are? Because there’s hundreds of millions for SPN digitally per year.
Hundreds.
Of Millions.
Not half a million.
In fact if we take 3.6% of 777 million (minding the US is actually higher than that in a high call zone, but we’ll be kindly to antis and give them the lowest figure we can generate, in favor of their argument… as this chart IS just the US…) 3.6% of 777 million isssss…
27,972,000. So there’s about 28 million people watching SPN on the regular annually in the US via digital platforms.
*looks at SPN season 1-3*
I mean. Back when nobody had a choice and only had 6-8 local stations, it ran at 5 million viewers for like… ten episodes. Ish. When it was a new idea. I mean, yeah, it dropped under 3 million repeatedly by the end of S2 and… so on, cest la vie. And then Cas walked in during the 2008 tv crisis caused by the shoved forward digital mandate and explosion of other TV developments, and Kripke said he saved the show because they had been riding the bubble and… here we are?
I can’t believe this still has to be explained. I’d ask if they live under a rock but they’re clearly connecting to the internet SOMEHOW.
Oh yeah. And when TV averages were 8~ years ago during SPN’s less than 2.0s, here’s where we are now, while SPN is a 0.55 (Edit: Had a typo where I said SPN averages were 8~, I meant TV. SPN has literally never run an 8. Not even an 8 share.)
sksksks they honestly think the CW ever performed shows on par with NBC or Fox until lately? Or almost contended with ABC?
Man I need some of the drugs they’re on.
Fixed some major typos because I am apparently the-dumbz post-nap and couldn’t do basic subtraction. Given, it makes the argument even better in current SPN’s favor by 100,000 now. Heyoooo. @tinkdw may be interested in the revised version since it seemed like last time she reblogged this post exploded, now with typos corrected.
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